Brand Advisory for
Founder-Led and Consumer Brands
Strategic support to strengthen brand positioning, marketing strategy and customer growth
I provide strategic brand and marketing advisory for founder-led and growing consumer brands. My work focuses on clarifying brand positioning, strengthening customer experience and developing marketing strategies that attract and retain the right customers.
Why Work with Me?
Whether you’re trying to meet ambitious growth targets, bring new products to market, strengthen your brand, or lead through change, it can be difficult to balance big-picture thinking with day-to-day demands.
Drawing on senior marketing leadership experience across global brands including Watches of Switzerland Group, Mappin & Webb, Links of London and Radley London,
I offer consultancy that is both strategic and hands-on, helping you cut through complexity, focus your efforts, and create real commercial impact.
I help you develop clear brand messaging and customer-focused storytelling that strengthens brand loyalty and drives action. I support you and your teams across every stage, from strategic branding and marketing planning, to processes and structure, through to relaunch, delivery, and review. Projects are typically scoped and priced based on the specific needs of the business. Please get in touch to discuss your project.
How Can Consultancy Support Your Business?
Inspired by these brand values and customer insight, I am very proud to be opening these next-generation stores. Every attention to detail has been made to ensure each customer touchpoint fulfills the desire for knowledge and inspiration, echoing who we are and what we stand for in the hearts and minds of our discerning customers.
— Neil Old, Managing Director, Signet Jewelers
Guidance for Your Projects
I can guide you and your teams to uncover your unique brand purpose and build the strategic foundations that bring it to life.
Projects can include any of the following:
Brand Value Proposition
I work with you to develop a distinctive brand positioning. Together we identify your brand’s strengths and future potential aligning it to market trends and consumer insights to drive competitive advantage. I help you create a proposition and craft compelling narratives that resonate with your target market. Building customers and communities that connect fully with your offerings, positioning, and ideas.
Brand Identity
I work with you to define, identify and implement distinctive executional elements including brand packaging, logo development, campaigns, CRM strategies and customer journey development for quick wins and long-term success.
Compelling Communication
I work with you to develop strategic, authentic customer-centric storytelling that moves people on an emotional level. Conveying your brand values and essence, fostering brand loyalty and driving customers to action.
Product and Service Development
Drive growth, relevance and saliency, I guide you to develop innovate and differentiated product offerings that align with your brand value proposition to convert new target audiences.
How Does the Process Work?
While every project is unique and tailored to the specific needs of each client, in general terms, the process follows the following core steps. This structured approach ensures that we address your specific challenges while leveraging proven methodologies to create meaningful impact.
Step One: Research
To understand the business, its challenges and opportunities, I undertake a comprehensive data-gathering, customer insights and interview phase conducted with your teams and customers. In a facilitated, Strategic Review Workshop, we then analyse the data to make informed decisions on shaping your proposition.
Step Two: Visioning
Every business should focus its strategy against its unique purpose with a clearly defined future vision. To achieve this, we will explore the “Why, Who, How, and What?” in a guided Vision Workshop to differentiate your business, unlock new opportunities and accelerate growth.
Step Three: Execution
I assist you in translating your strategic vision into achievable strategic actions, working with your teams on implementing outcomes and key execution areas such as Campaign planning, Brand Communication, CRM Strategy, Product and Service Development.
Step Four: Support
You have the flexibility of additional ad-hoc, or ongoing support, through tailored coaching, mentoring, or consultancy, drawing on my extensive, global expertise and carefully chosen industry connections.
Elizabeth blends strategy with creativity to deliver brand brilliance. She has an exceptional eye for detail and is skilled at creating a feeling of luxury and elevation across all marketing touchpoints. Having worked with her on two rebrand projects, I was always impressed with her ability to manage a team and help them see a vision for the future of those brands, a vision that everyone could get behind and work collectively towards.
— Mischa Joslin, Managing Director, Summer
Specialist Network
Want to harness your business potential, where the right introduction can accelerate your brand? I can connect you with the right talent and specialists who can deliver projects or co-create with your teams to deliver business growth and build the right customers.
Who Can I Be Connected To?
Digital, social, e-commerce and web development teams
Copywriters, brand storytellers and content creators
Graphic designers, illustrators and artists
Data scientists, CRM and loyalty experts
PR and influencer agencies
Thought Leaders
Advertising campaign art directors, producers and stylists
Retail architects and visual merchandising specialists
Designers and supply chain
Packaging suppliers
Event specialists
Photographers
Every introduction is carefully considered to ensure the right fit for your needs.
Who Can I Be Connected To?
Digital, social, e-commerce and web development teams
Copywriters, brand storytellers and content creators
Graphic designers, illustrators and artists
Data scientists, CRM and loyalty experts
PR and influencer agencies
Thought Leaders
Advertising campaign art directors, producers and stylists
Retail architects and visual merchandising specialists
Designers and supply chain
Packaging suppliers
Event specialists
Photographers
Every introduction is carefully considered to ensure the right fit for your needs.
Let’s Start a Conversation About How Brand Consultancy Can Help You.
Click below to get in touch and arrange a no-obligation chat.