Mentoring & Strategic Guidance for Founders and SMEs
Strategic mentoring for founders building distinctive, commercially successful brands.
Building a business means constantly balancing vision, strategy and execution.
I work alongside founders to clarify their brand positioning, shape go-to-market strategy and build the commercial foundations for sustainable growth.
Elizabeth is an exceptional coach, especially for founders navigating the pressures of neurodiversity. She’s an empathetic listener who provides concrete, actionable tools, not just theory
Amelia Tombs — Co-founder & CEO, under+benneath®
This mentoring is particularly valuable for:
Founders moving from early traction to sustainable growth
Entrepreneurs navigating rapid growth, investment or new stakeholder relationships
Founders building and leading their first management team
Business owners looking to strengthen their leadership as their organisation evolves
Creative business owners looking for support to build their brand proposition.
Examples of my work with founders include:
Founder & Managing Director — strengthened leadership, communication and decision-making as the business grew
Founder / CEO — worked with them to develop personalised strategies for time management, strategic thinking and decision-making, working with their ADHD strengths to support sustainable business performance and wellbeing.
Founder / Creative Director — strengthened creative and commercial strategy, investor readiness and pitching to support business growth.
Mentoring is available as structured founder support packages depending on your stage of growth. If you’d like a fresh perspective on your business, or need a fresh pair of eyes, then let’s have a no-obligation chat.
Strategic Mentoring Can Support You With:
Business strategy and growth — reviewing where the business is today and defining priorities for the next stage
Brand positioning and proposition — strengthening differentiation, customer relevance and competitive positioning
Go-to-market and commercial strategy — identifying opportunities for growth, new markets and customer acquisition
Scaling your organisation — evolving structures, teams and ways of working as the business grows
Founder leadership — developing your leadership approach as your role and responsibilities evolve
Investment and stakeholder readiness — strengthening pitches, storytelling, personal impact and board/investor relationships
Strategic decision-making — an experienced sounding board for complex commercial and people decisions
Resilience and sustainable performance — managing competing demands while protecting your effectiveness and wellbeing
ADHD and neurodivergent leadership — developing personalised approaches that work with how you think and operate
Sector Experience
Luxury & Consumer | Jewellery & Watches | Fashion | Retail | Creative & Design-Led Businesses | High-Growth & Technology Businesses
Elizabeth quickly grasped the deeper motivation behind our jewellery brand relaunch and translated that vision into clear, actionable brand strategy.
Her industry knowledge brought real depth to our thinking, helping us pressure-test ideas and identify smart, on-trend positioning for the brand’s next chapter.
Elliott Rimon — CFO & General Counsel, FORTS Services
Ready for the next stage of your business?
If you’d value an experienced outside perspective on the opportunities and decisions ahead, let’s have a no-obligation conversation.